I don't believe Snapchat will be found guilty in a court of law for this feature, but I do believe it will create pressure for them to turn off this filter.
As brands are still starting to get invested in Snapchat, stories like these do not help bigger brands get over the hurdle to invest.
A speed filter for teenagers seems like something that could be as easily abused as a Blood Alcohol filter where teenagers could see how drunk they got, competing for the highest BAC. Though that might not be the intention, it isn't surprising to hear of stories like these.
A questionable Snapchat filter that lets users show off their speed while taking a selfie is being blamed for a serious car accident that left a man with traumatic brain injuries after being struck by a driver going over 100 MPH, according to a new lawsuit. The victim and his wife are now suing the teen driver, alleging her high-speed selfie-taking caused the crash. According to a report on KTLA News, Christal McGee took the ill-fated selfie while driving on a four-lane highway outside of Atlanta using Snapchat’s ‘Speed’ filter, which shows how fast you are going while taking the picture, a feature that for some reason exists. Lawyers for plaintiff Wentworth Maynard say McGee’s argument was “she was just trying to get the car to 100 miles per hour to post it on Snapchat.”