Unless accountants and other professionals embrace social media they risk being invisible to the entrepreneurs of tomorrow! 

What is the first thing you do before you meet a new client or business? I go straight to social media and the Internet to check them out. With no presence a potential client or contact may well consider dealing with you at all. 

The truth is in the business world of today you have to be accessible and open to interactions on a level that professionals feel uncomfortable with. But beware take some media training, understand the risks, send out positive messages for your business and personal brands and try and have some fun.