Unless accountants and other professionals embrace social media they risk being invisible to the entrepreneurs of tomorrow!
What is the first thing you do before you meet a new client or business? I go straight to social media and the Internet to check them out. With no presence a potential client or contact may well consider dealing with you at all.
The truth is in the business world of today you have to be accessible and open to interactions on a level that professionals feel uncomfortable with. But beware take some media training, understand the risks, send out positive messages for your business and personal brands and try and have some fun.
However, the fact is we live in the age of social media and it isn’t going away. Even world leaders take selfies. I’m not suggesting you take daily pictures of your breakfast, lunch and dinner – we probably all remember how the chancellor’s tweet of him eating a burger backfired – but the importance of building your personal brand and one for your practice or organisation cannot be underestimated. Many of your newer clients and certainly tomorrow’s entrepreneurs have grown up at the same time social media was taking its first steps. One of the first things they will do when searching for a new accountant, following up on a recommendation or having an initial meeting is go straight online and check out your profiles.